Expertise
Visual Design, Advertising
Platforms
Social, Web, Email, Print
Role
Art Director / Design Lead
Year
2018 to 2020
Overview
From NBA Superstar to Oscar-winner, I led the design for Kobe Bryant’s “Dear Basketball” campaign and his passion projects after that. I helped art-direct photo and video shoots that would be used for social and advertising.
01 · An Oscar-winning Campaign
Dear Basketball is Kobe Bryant’s animated ode to the sport that made him a superstar. He asked legendary animator Glen Keane (“The Little Mermaid”) to illustrate the film and John Williams (“Star Wars”) to create a stirring score.
Verizon tasked the Rogers & Cowan Digital team to create an integrated marketing campaign that would promote the animated short film and engage users.
Here is the case study video I created highlighting all the work my team and I did for Kobe’s short animated film.
I created the digital ads that were used across paid media, social, email, print, and web.
02 · Helping create an award winning multimedia original content company
Working collaboratively with Kobe and his team, I helped strategize and design the content for his production company, Granity Studios.
Working with Kobe directly, I developed a look and feel that was carried throughout his social media and Granity.
“I was fortunate to retire from the game and find something I love to do and that is the art of storytelling. There is nothing like having a blank page and outlining a story, a world, a character. That’s why I built Granity Studios.”
Kobe Bryant
03 · Designing for 3x New York Times Best Sellers
After Dear Basketball, I strategized and designed the content for Kobe’s young adult fiction books. I worked on paid media, social, email, and print.
04 · Art Direction
Had the opportunity to art-direct multiple photo and video shoots for Kobe’s young adult books.
Credits
Art direction: Tarun Dhiman
Agency: Rogers & Cowan PMK
Studio: Granity Studios
